Beer Effect ad campaign

»

Increase of facial hair and body odor from drinking beer is an urban myth. As for decreased potency that's a fact.

Effectiveness by brutal simplicity.

Advertising Agency: M&C Ssaachi / EMCG, Moscow, Russia

  • Beer Effect ads
    Excessive consumption of beer affects feminity. It leads to an increase in facial hair and body odor because of an increase in male hormones.
  • Beer Effect ads
    Excessive consumption of beer affects masculinity and leads to belly growth, enlarged lacteal glands and decreased potency.

Creative director: Alexander Alexeev / Art director: Alexander Kopyltsov / Copywriters: Asya Andreeva, Alexander Kopylov, John Mark Fitzpatrick / Photographer: Stas Solntsev / Postproduction: Alexander Kopyltsov, Stas Kireev / Manager: Julia Khrustcheva

  • 1065 reads
Submitted by adsora on Saturday, 02 April, 2011 - 05:00
Post new comment
The content of this field is kept private and will not be shown publicly.