12x optical zoom from Leica

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Leica is around since the 1930's capturing the hearts of generations of photographers and capturing the most important images of the 20th Century. An original Leica looks like this: Leica but the ads for this magnificent Leica with 12x optical zoom camera looks like this: Leica Ads Advertising Agency: Advico Young & Rubicam

Leica Ads optical zoom 12x optical 12x optical zoom Leica Ads Agency Location: Zurich-Gockhausen, Switzerland / Creative Directors: Urs Schrepfer, Christian Bobst / Art Directors: Christian Bobst, Isabelle Hauser / Copywriter: Johannes Raggio / Photographer: Christian Bobst / Account Supervisor: Sandro Breu

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Submitted by adsora on Wednesday, 24 October, 2007 - 01:20
Comments
 Comment by Anna on Thursday, 25 October, 2007 - 23:59.

Creative advertising!

 Comment by Noah on Friday, 26 October, 2007 - 03:33.

Innovative, but likely not going to be received with much enthusiasm.

I am happy that it doesn't have that 'clutter' feeling that usually accompanies advertising

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