This ad is presented in FHM Magazine by Sony Ericsson and Bauer Media. David Hilton (Sony Ericsson UK & Ireland Marketing Director) : "The audience and timing of this campaign is perfect for generating a buzz within the gadget-mad young men of Britain, just as their Christmas wish lists are being created."
Sony Ericsson's innovative ad campaign
To promote the new model C905 Cyber-shot, Sony Ericsson decided to make the first campaign photographed entirely through mobile phones. The concept reflects the major advantages of the 8.1 megapixel camera in the new model C905 Cyber-shot. With expert lighting, beautiful model, professional makeup and an expert fashion photographer, the campaign demonstrates the powerful advantages of this cell camera.