Ads for California Tobacco Control Program
California Department of Public Health
California Tobacco Control Program
Advertising Agency: Acento - US, Los Angeles
1. Visually stunning - an extraordinary ad for the category. The organic look was achieved with lighting and actual photography of cigarettes, embers, smoke and trapped people. It brings to life the feeling of anxiety that smokers can relate to.
2. This image reveals the industry by spotlighting a very simple and direct message through a beautiful and clean image.