Advertising the king of bluff
The development of publications around the poker was generated by the transmission of the major poker tournaments in the world by ESPN. â€œLive Poker Magazineâ€ developed a print campaign focusing on the art of bluff, a subject of keen interest to their readers. "Become the king of bluff. Live Poker Magazine"
Advertising Agency: DDB, Paris, France / Creative Directors: Alexandre HervÃ©, Sylvain Thirache / Artistic Director: Benjamin Marchal / Copywriter: Olivier Lefebvre / Art Buyer: Sophie MÃ©grous / Advertiserâ€™s Supervisor: Thomas Granger / Account Supervisor: Georges Djen / Photographer: David Stewart / Retouching: Bâ€™pong from ibelieveinadv