Advertising the king of bluff

The development of publications around the poker was generated by the transmission of the major poker tournaments in the world by ESPN. “Live Poker Magazine” developed a print campaign focusing on the art of bluff, a subject of keen interest to their readers. "Become the king of bluff. Live Poker Magazine"

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Advertising Agency: DDB, Paris, France / Creative Directors: Alexandre Hervé, Sylvain Thirache / Artistic Director: Benjamin Marchal / Copywriter: Olivier Lefebvre / Art Buyer: Sophie Mégrous / Advertiser’s Supervisor: Thomas Granger / Account Supervisor: Georges Djen / Photographer: David Stewart / Retouching: B’pong from ibelieveinadv

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