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Ad Agency: Euro RSCG Dusseldorf Germany :

"The Challenge. Young people are getting more and more skeptical when it comes to classical advertising. Unfortunately, especially in this target group Clearasil faces a decrease in likeability."

"Solution. With the help of their specially created pimple sticker, they turn the front page of a hip youth magazine into a Clearasil ad. Possibly the smallest tag-on ad ever done. The branding and the web address can only be seen on the reverse side of the sticker to create the teaser reveal effect. Added value: Kids get a little sticker as a gimmick that they can put on their own pictures to create even more buzz." 

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"Result. The traffic on the Clearasil website increased significantly. Because of strong demand and succes they will produce little bags with extra pimple stickers. They are planned to be used as promotional giveaways or on product promotions."

  • 9552 reads
Submitted by adsora on Monday, 07 January, 2008 - 22:53
Comments
 Comment by Anonymous on Tuesday, 08 January, 2008 - 03:17.

this is a clever idea, but how do they convince magazines to let them use their ad on the cover page? and on a celebrity/star nonetheless? while i find it humorous, i bet many people who are on the covers would be pissed off about this.

 Comment by » Clearasil Sicker advertising/design goodness - advertisin on Thursday, 10 January, 2008 - 18:02.

[...] Agency: Euro RSCG, Duesseldorf Found at: Ad Sneeze [...]

 Comment by Anonymous on Tuesday, 22 January, 2008 - 12:30.

:cool:

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