Hansaplast Sensitive ad campaign

Hansaplast Sensitive with its soft fleece is particularly suitable for sensitive skin. Hansaplast Sensitive conducted a publicity campaign very interesting for children.
"Plasters that heal."

We all know that at that age there, many of them want to become a firefighter, ambulance worker, nurse or doctor. And we know also that the slightest injury brings a lot of grief even if it is not serious. Here with this publicity it will be easy for parents to play down the incident by telling the story of the young firefighters who come along the wound to heal.
Advertising Agency: TBWA, Barcelona, Spain
Creative Directors: Ramon Sala, Juank Espejo / Art Director: Jordi Rins / Copywriter: Juank Espejo / Illustrator: Urano / Photographer: Jordi Bernabé