Prevention of Cruelty advertising campaign
This campaign delivers The Campaign Palace in Australia presents a very particular insight. The customer is the RSCPA (Royal Society for the Prevention of Cruelty to Animals), and from my point of view is not bad advertising campaign. The campaign explains roughly that the person who abuses a woman probably abused an animal of a child, and a child who suffers domestic violence is likely to be "cruel" with an animal, repeating the pattern learned.
“Animal cruelty shows itself in many ways. Nearly 20% of abused children in turn abuse animals. That's why, when an RSPCA Inspector discovers a child is responsible for an act of animal cruelty, they know it may not only be the pet that needs help. Often by alerting welfare organisations, our inspectors have helped prevent not just animal abuse but child abuse.â€
“We help deal with all kinds of animals. Nearly 57% of domestic abuse victims delay seeking help, fearing if they do, their pets will be harmed. Through our Pet Protection programs, the RSPCA ensures these women get the help they need by looking after their pets.†Advertising Agency: The Campaign Palace Sydney, Australia / Executive Creative Director: Paul Fishlock / Art Director: Andrew Town, Thom Davy / Typographer: Thom Davy / Photographer: Andreas Smetana / Copywriter: Laurie Ingram / Other Additional Credits: Kristen Castree, Jeremy Graham, Suzanne King, Amanda Redgrave, David Hartmann
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Comments
Help the animals!
Paul Fishlock once penned an ad where a guy was holding up a dead dog with the line - here's a dead dog... where's my award? - about charity advertising and awards - I wonder if he'll get any awards for this one?
The picture of that boy is just horrible.
My name is Sarah
I am but three,
my eyes are swollen
I cannot see.
I must be stupid,
I must be bad,
what else could have made
my daddy so mad?
I wish I were better,
I wish I weren't ugly,
then maybe my Mommy
would still want to hug me.
I can't speak at all,
I can't do a wrong
or else I'm locked up
all the day long.
When I awake I'm all alone
the house is dark
my folks aren't home.
When my Mommy does come
I'll try and be nice,
so maybe I'll get just
one whipping tonight.
Don't make a sound!
I just heard a car
my daddy is back
from Charlie's Bar.
I hear him curse
my name he calls
I press myself
against the wall.
I try and hide
from his evil eyes
I'm so afraid now
I'm starting to cry.
He finds me weeping
he shouts ugly words,
he says its my fault
that he suffers at work.
He slaps me and hits me
and yells at me more,
I finally get free
and I run for the door.
He's already locked it
and I start to bawl,
he takes me and throws me
against the hard wall.
I fall to the floor
with my bones nearly broken,
and my daddy continues
with more bad words spoken.
'I'm sorry!' I scream
but its now much too late
his face has been twisted
into unimaginable hate.
The hurt and the pain
again and again
oh please God, have mercy!
oh please let it end!
And he finally stops
and heads for the door,
while I lay there motionless
sprawled on the floor.
My name is Sarah
and I am but three,
tonight my daddy
murdered me.
This is a poem I stumbled across on Facebook. It sadens me to think that this really happens to so many children... And what can we do to help?!
that is so sad to read. i cant actually believe that there are people out there. that will lay down to have a baby. but when the baby come then you
think you can run things but all i can really say is that if you dont want your kids there are many people and places that will take them.
Awe, Reading this makes me Wana Cry.
I would Never do that to my child.
Please god watch over any child that lives there life like this.
watch over them.
Oh my god.
I just lost my neice khloe jayne to SIDS....it sickens me to know that there are people out there that can do such things to out percious babys they are gifts that yes in turn we must give back...but no body said there was the option of hurt pain neglect or even murder.....i miss my neice sooo friggggin much i would do anything to have her back its hard enough knowing she passed of natural causes and rips my heart out that these monsters feel a right to belittle perfect angels.......this may not make scense but to me it does.
Also i believe that when a mother father step parent or anybody else that brings halm to an inocent child be it murder or just pain they should have to have a histerectumy or vasectamy to ennsure they can not have any more babys in the future.......god bless khloe jayne and may all you little baby angel rest in peace "the lord keeps his children in the comfort of his arms"
it just kills me to see such young children to be beat like that.
My mom comes in my room,
With that hard broom,
I tried to hide,
But when she hit me i just cried,
When daddy comes near,
My head fills with tons of solid fear,
He takes me out side,
Beats my hide,
He just smashed my fragile nose,
As he thrashes me with his metal hose,
I know it wont be long,
Before my soal and i are gone,
IF OLY MY FAMILY LOVED ME LIKE THEY LOVE YOU!!!!!!
i bet all they can think is what did i do wrong to make them mad....its all my fault
what the hell is wrong with people. children are the most important thing that any parent can receive. thats so wrong.
My stepdad saved me from my mom who was always beating the hell out of me. I don't know what was worse... being burned by scalding hot water... being told I was a bastard who ruined her life... being beaten to unconciousness by her and my siblings (who now want nothing to do with me because they feel shame) or the many times I went to the hospital with broken wrists and other bones because she had gone... ha ha (ironic insane sad laughter) toooo far!!!
My step father tried to save me... and he did for the most part.
God bless him in heaven.
James
I am Ken 9 years old. My Dad left my Mom because she got pregnant by another man. She now has 2 more kids after me, from 2 different men. My Dad brought me with him to live with my stepmom.My Dad has no job. My stepmom sends me to school, feed me, clothe me, buys all my needs. She also disciplines me.
I can't play. I can't watch tv. I need to have high grades in school. I need to have perfect skin, perfect teeth and perfect manners. I am scolded by my teacher at school for being talkative. I love talking to my friends about things I want to have. I forget things. Important things. I lose pencils. I am worthless. My Dad used to call me "human trash", "son of a bi__h". My Mom is ugly and did not finish school. I hate her.
My stepmom disciplines me whenever I do bad things. I am afraid to tell the truth because I am going to get disciplined.
Whip my behind with a belt's buckle.
Cover my mouth and nose to stop me from breathing for 15 to 20 seconds.
Put my hands on a kettle with water boiling in it.
Make me eat and swallow boiling soup.
Consume 3 tall glasses of black coffee without sugar nor cream to make me stay awake all night.
Make me sleep on the cement floor without clothes on.
Break my fingers.
Box my ears repeatedly.
Spray alcohol or cologne or perfume in my eyes.
Submerge my head in a pail of water.
Bite me all over my body.
Make me go round and round in circles until I fall from being dizzy.
I eat fruits with worms already in it.
I eat dog food.
I lick the toilet bowl to clean it.
When I vomit because of force feeding, I eat my vomit and clean the floor with my mouth.
I do push ups until I faint with exhaustion.
I ran away - twice. I came right back. Maybe when I am good, she will love me like her own. There are moments she loves me, buys me toys and food. I love her more than anything in the world.
If I could only have a new face so I would not remind her of my ugly Mom, just maybe, she will love me.
The one about "Sarah" made me cry. no joke
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