Today FM ad campaign for the Irish Cancer Society

'ShaveOr Dye' ad campaign was promoted by Today FM to raise money for the Irish Cancer Society. This looks cheerful but it shouldn't be. Cancer is a serious matter.

Advertising Agency: Irish International BBDO, Dublin, Ireland

  • Irish Cancer Society ad
    Shave or dye 2011 Beware of kids at carnivals
  • Today FM ad
    Shave or dye 2011 Beware of golf courses
  • Shave or dye 2011 Watch out for nesting penguins
    Shave or dye 2011 Watch out for nesting penguins

Creative Director: Dylan Cotter / Art Director: Kirk Bannon / Copywriter: Di Tansey / Photographer: Adrian Stewart / Account Director: Ken Kerr / Account Manager: Alexa Wolff

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